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In a recent survey conducted by YouGov, it was revealed that the majority of Germans support the publication of engagement announcements on social media platforms. The survey, titled "YouGov Question of the Day," was conducted on August 28, 2025, with 4,194 participants aged 18 and over.
The survey found that 65% of respondents in Germany support the public announcement of engagements on social media channels. However, it's worth noting that 29% of German respondents have no opinion or made no statement about the matter.
Among older generations, the support for public engagement announcements is slightly lower. Only 58% of those over 55 consider engagement to be relevant, while 21% do not. Conversely, younger people are more likely to consider engagement to be relevant. For instance, 73% of 18-24-year-olds find it relevant, with the numbers decreasing with age.
When it comes to the necessity of a ring as a symbol of engagement, the results are more divided. According to the survey, 55% of respondents consider a ring to be a necessary symbol, while 36% do not. Notably, 17% made no statement or had no opinion about the matter.
The survey results also revealed that there's not a significant difference in opinion between women and men on the relevance of engagement. Furthermore, unlike in the US, public engagement announcements on social media are not as widely accepted in German culture.
Recent high-profile engagements, such as those of Taylor Swift and Travis Kelce, as well as Simu Liu and partner Allison Hsu, have received widespread attention online, but the response in Germany has been more muted. This could be due to the fact that, according to the German Civil Code (BGB), there's no legal obligation to actually get married in Germany.
It's also worth noting that in Germany, a couple is considered engaged once they have given a marriage promise, regardless of the form it takes. There's no requirement for a staged or real kneeling photo to be part of the engagement process, nor is there a requirement to exchange an engagement ring.
Interestingly, if an engaged couple breaks up in Germany, one party can potentially claim damages for preparations made for the planned married life. This underscores the significance that engagement holds, even in a culture where public announcements may not be as common.
The results of the YouGov survey were weighted and are representative of the German population aged 18 and over. The survey provides valuable insights into the attitudes and beliefs of Germans regarding engagement and its public announcement on social media.
