Online gambling company LiveScore Bet launches successfully in Bulgaria, partnering with game provider 7777 Gaming.
LiveScore Bet Expands into Bulgaria with 7777 Gaming Partnership
LiveScore Bet, a leading sportsbook provider, has announced its fourth market entry, this time in Bulgaria. The company's new app offers both pre-game and in-play wagers, as well as a dedicated casino platform, featuring games from 7777 Gaming.
7777 Gaming, a game developer known for titles like 100 Bracelets, Candy Anyways, and Devil's Deal: Soul for Sale, has partnered with Maxbet.ro in Romania to expand its presence in the country. The partnership with LiveScore Bet marks a significant step in 7777 Gaming's mission to expand its reach across Eastern Europe.
Elena Shaterova, CCO of 7777 Gaming, expressed her excitement about the partnership with LiveScore Group. "We are thrilled to bring our games, tailored for Eastern European audiences, to LiveScore Bet's platform in Bulgaria," she said.
LiveScore Bet's expansion strategy in Eastern Europe involves partnering with game developers like 7777 Gaming to enhance its product offering and reach in emerging markets. Such partnerships help accelerate market entry and enrich the betting portfolio, which is crucial in the competitive and diverse Eastern European market.
7777 Gaming is also launching innovative games in the crash segment, such as Don't Crash and Multi X Press. These games will further enrich LiveScore Bet's casino platform, offering Bulgarian players a diverse and engaging betting experience.
In addition to this partnership, LiveScore Group has recently signed multiple partnerships to expand its digital sports betting and iGaming platforms. These collaborations include player reactivation with Enteractive and casino content integration with Realistic Games in the UK. This broader strategy demonstrates LiveScore Bet's commitment to collaborating with game developers to diversify and enrich its product offering, aiding market entry and user retention in new regions.
While specific details on 7777 Gaming's role in Bulgaria are not explicit in the provided results, it fits LiveScore Bet’s known strategy of using collaborations to enhance user engagement and expansion in new markets. Partnerships with developers like 7777 Gaming can provide proprietary games or virtual sports content, enhancing product differentiation and attracting Eastern European customers seeking diverse and engaging betting experiences.
Both LiveScore Group and 7777 Gaming are planning to continue growing and expanding their online presence in Eastern Europe. With this partnership, LiveScore Bet is set to debut in the iGaming space in Bulgaria, offering localised and innovative betting products, boosting competitiveness and market penetration.
- In Bulgaria, LiveScore Bet's new partnership with 7777 Gaming will introduce casino games from the developer, such as 100 Bracelets and Devil's Deal: Soul for Sale, to the casino platform of the sportsbook provider.
- The collaboration between LiveScore Bet and 7777 Gaming aligns with LiveScore Bet's strategy of partnering with game developers to offer a diverse range of casino-and-gambling products, including innovative games like Don't Crash and Multi X Press, in emerging markets.
- As LiveScore Group and 7777 Gaming continue to expand their online presence in Eastern Europe, lotteries and gambling trends in the region could be influenced by the introduction of these new and engaging casino games on LiveScore Bet's platform in Bulgaria.
